Reset Branding Announces Joint Venture with Yelp Wifi

Canadian Branding Firm Reset Branding Announces Joint Venture with Falcon Retail and Yelp Wifi

Toronto, September 2017- Award-winning branding firm Reset Branding joins forces with Falcon Retail to represent Yelp Wifi in North America.

Reset Branding specializes in strategic brand development and has worked with clients of all sizes, including Chapman’s Ice Cream, High Liner Foods, Hershey’s and Molson Coors. John Miziolek, from Reset Branding Inc., envisions the company as the most unique and innovative branding agency in North America. John is excited to announce this joint venture, saying “we have always focused on connecting brands with consumers and believe that Yelp Wifi is one of the cornerstones of the future of consumer engagement. Our joint venture with Falcon Retail expands our digital capabilities and creates innovative ways of engaging consumers. Yelp Wifi allows consumers to immediately connect with brands through their smart devices, encouraging the impulse to purchase.”

Barry MacDonald, President of Falcon Retail commented on the joint venture: “We’re excited to be part of this new venture with Reset Branding. Both agencies share a passion for utilizing new and emerging technologies to connect consumers with brands. Yelp’s core technology allows consumers to tap into free guest Wi-Fi while helping businesses re-engage those customers in the future in order to drive repeat visits and in-store sales.”

To learn more about these innovative agencies, please visit www.resetbranding.com, and http://www.falconretail.net/

Featured Student Work From Russia!

I love featuring student work from around the world! It shows me that creativity is not dead and that design is still a huge part of the world.

Design student Marina Volodina who attends Stroganov Moscow State University of Arts and Industry has designed a beautifully simple concept for LED lightbulbs. Her concept can be found on the website called Packaging of the World. You can see more of her work by clicking here.

Marina explains her concept "The range consists of E14 and E27 screw bases and 5 bulb shapes which are clearly visible through the transparent packaging that helps immediately understand what type of a LED bulb you need. The packages are coded with 3 colours depending on color temperature in Kelvin: white packaging colour is for natural light, yellow colour is for warm light and the blue one is for cold light. Also the typography on the front side of the packaging supports the idea of transparancy and includes the short main information about the LED bulbs: a LED type, color temperature, a screw base and watts. On the reverse side all the technical characteristics are written in detail."

John Miziolek, Sales Leader at Reset Branding says "This concept is a wonderful use of materials that really adds some visual interest to a commoditized category. It simplifies consumer choice and provides clarity for sku differentiation."

John is also the host of Design Masters Canada, an iTunes featured free podcast that focuses on the best design and branding talent across North America. John regularly features student work on his design website dedicated to the practice of design, called The Next Gen Designers.

John Miziolek to Speak at the CMA Creative Conference on May 7th, 2015

Canadian sales expert John Miziolek, from Reset Branding, will be speaking at the CMA's Creative Conference on Thursday, May 7th, 2015.  John's speech is entitled "Magic Sauce and the Death of the Creative Brief". John will focus on establishing standards for the creative brief and then blowing them up.

At CMAcreative, attendees will spend a day with the leading creative minds in marketing and beyond, exploring the standout ideas and newest ways of thinking to help inspire and motivate them to triumph over the challenges that the new purchase journey demands.

From the latest content creation to experiential phenomena to creative thinking and problem-solving, the CMA will gather experts from across the continent to share how they created and deployed imaginative campaigns.

CMAcreative will focus on the development process and results. This conference includes content marketing, experiential marketing, creative development, new ways to reach creative solutions, new creative tools and platforms and showcase examples of great B2B and B2C marketing campaigns both home and abroad.

John is the co-founder of the D Event, and the Host of Design Masters Canada, a podcast devoted to elevating the practice of design. He is also a part time Professor of Design at Humber College and devotes significant time to mentoring the next generation of design talent.

John Miziolek Announces the Launch of Design Masters Canada Podcast

From internationally acclaimed branding expert John Miziolek, from Reset Branding and Design in Toronto, business listeners will discover a rousing conversation they won’t find anywhere else. Dynamic, often controversial—this new podcast covers the new, the outlandish, the need-to-know trends in Marketing, Branding and Design.

TORONTO, ON (April 16, 2015) — Presenting listeners the inside track into the tumultuous world of Marketing, Design Masters Canada will bring together today’s most influential leaders in marketing, branding and design into a no-holds-barred discussion with host John Miziolek.

Miziolek, who recently authored a best-selling book on the subject, says, “It’s all about the unexpected in this business and, of course, all in warp speed. I was eager to create an immediate, dynamic forum to bring this audience into the latest conversations—to help them get not just up to speed but even ahead of it. This podcast provides that forum."

Inaugural episodes of the Design Masters Canada podcast are tantalizingly called: “Designers & Their Ugly Babies,” and “A Russian Physicist and Pet Food Packaging?”

A notable line-up of business leaders are in the pipeline for upcoming shows.

Subscribe at iTunes or at www.designmasterscanada.ca

Professionals in the design industry are also invited to lend their voices to the conversation. If you have a point of view from your experience, your participation is welcomed on the show. Contact John Miziolek via email: john@designmasterscanada.ca

Design Professor John Miziolek Featured by Humber College

John Miziolek, Canadian branding expert, sales leader at Reset Branding, and Professor of Design at Humber College was recently featured by the school. John was featured for his teaching methods, accolades and experience in the branding and design industry. John has been teaching Design for 5 years and is consistently ranked amongst the top instructors in the design programs at Humber College.

In the video John talks about his new best-selling book "Breaking Through" and the reasons he enjoys teaching.

To learn more about John please visit:
johnmiziolek.com
resetbranding.com

John is also the host of Design Masters Canada, a national podcast dedicated to elevating the practice of design as a strategic business tool. You can learn more about DMC by visiting:

designmasterscanada.ca

Or follow him on Twitter:
twitter.com/resetbranding

John Miziolek Featured in Alberta Venture Magazine

John Miziolek, from Reset Branding, was recently featured in Alberta Venture Magazine. AVM is the top resource for business professionals looking for the most relevant content in all aspects of business. John contributed to an article about branding and design and the challenges faced by companies who believe their logo is a brand. 

In the article John talks about the mistakes that some small and mid-size companies make regarding their branding and marketing efforts. "A brand must communicate on 2 levels", John says, "the emotional and the rational. It is the difference between "I need soap" and "I need THAT soap"." If your brand is not connecting with your core audience on an emotional level they will have no reason to come back to it. This is critical in understanding how to position your brand in the most powerful way.

With over 20 years of experience, John is a branding and design expert and leads the sales development at Reset Branding, a strategic branding and design firm located in Oakville, ON Canada.

You can read the article here.

The D Event 2015 in Naples Florida

John Miziolek from Reset Branding has just returned from Florida after another successful D Event. John co-founded the D Event 7 years ago with a mission to elevate the practice of design.

The estimated revenue of the companies that attended this year's D Event exceeds $370 billion.

Now in its 7th year, D is the one event that spotlights design as a strategic business tool. It’s the one event where the setting is completely free of suppliers, so the only focus is sharing and connecting with other senior-level corporate design and business leaders. And it’s the one event where attendees help shape the agenda—by letting us know your most important issues and challenges before we meet.

The D Event isn’t for just anyone. This exclusive roundtable summit was created specifically for visionary, consumer-facing brand owners and retailers.

John Miziolek from Reset Branding Organizes Student Design Competition

After almost 6 months of planning and 10 weeks in the classroom, the Humber Student Design Competition finally concluded on Friday, November 28th, 2014. The event was a huge success and the quality of work presented by the students was outstanding. Special thanks to our judges from Kraft, PepsiCo and Reckitt Benckiser for graciously donating their time and providing great feedback to the finalists.

The event was organized and sponsored by John Miziolek and Franca DiNardo. They believe strongly in giving back to the design community and mentoring the next group of talented young designers. Both John and Franca are part-time instructors at Humber College in the Package and Graphic Design Program. Over the course of the project John recorded a weekly video to keep the judges up to date, and the students excited (and awake).

To learn more about the competition please click here.