toronto branding company

Reset Branding Announces Joint Venture with Yelp Wifi

John-Miziolek-Yelp-Wifi.jpg

Canadian Branding Firm Reset Branding Announces Joint Venture with Falcon Retail and Yelp Wifi

Toronto, September 2017- Award-winning branding firm Reset Branding joins forces with Falcon Retail to represent Yelp Wifi in North America.

Reset Branding specializes in strategic brand development and has worked with clients of all sizes, including Chapman’s Ice Cream, High Liner Foods, Hershey’s and Molson Coors. John Miziolek, one of the Founders of Reset Branding Inc., envisions the company as the most unique and innovative branding agency in North America. John is excited to announce this joint venture, saying “we have always focused on connecting brands with consumers and believe that Yelp Wifi is one of the cornerstones of the future of consumer engagement. Our joint venture with Falcon Retail expands our digital capabilities and creates innovative ways of engaging consumers. Yelp Wifi allows consumers to immediately connect with brands through their smart devices, encouraging the impulse to purchase.”

Barry MacDonald, President of Falcon Retail commented on the joint venture: “We’re excited to be part of this new venture with Reset Branding. Both agencies share a passion for utilizing new and emerging technologies to connect consumers with brands. Yelp’s core technology allows consumers to tap into free guest Wi-Fi while helping businesses re-engage those customers in the future in order to drive repeat visits and in-store sales.”

To learn more about these innovative agencies, please visit www.resetbranding.com, and http://www.falconretail.net/

Featured Student Work From Russia!

I love featuring student work from around the world! It shows me that creativity is not dead and that design is still a huge part of the world.

Design student Marina Volodina who attends Stroganov Moscow State University of Arts and Industry has designed a beautifully simple concept for LED lightbulbs. Her concept can be found on the website called Packaging of the World. You can see more of her work by clicking here.

Marina explains her concept "The range consists of E14 and E27 screw bases and 5 bulb shapes which are clearly visible through the transparent packaging that helps immediately understand what type of a LED bulb you need. The packages are coded with 3 colours depending on color temperature in Kelvin: white packaging colour is for natural light, yellow colour is for warm light and the blue one is for cold light. Also the typography on the front side of the packaging supports the idea of transparancy and includes the short main information about the LED bulbs: a LED type, color temperature, a screw base and watts. On the reverse side all the technical characteristics are written in detail."

 John Miziolek, President of Reset Branding says "This concept is a wonderful use of materials that really adds some visual interest to a commoditized category. It simplifies consumer choice and provides clarity for sku differentiation."

John is also the host and Executive Producer of Design Masters Canada, an iTunes featured podcast that focuses on the best design and branding talent across North America. John regularly features student work on his design website dedicated to the practice of design, called The Next Gen Designers.

Does a National Food Branding Strategy Make Sense for Canada?

John Miziolek is interviewed by the Globe and Mail about Canada's National Branding Strategy

John Miziolek is interviewed by the Globe and Mail about Canada's National Branding Strategy

John Miziolek, President and co-founder of Reset Branding and host of Design Masters Canada, was recently interviewed by the Globe and Mail regarding whether or not Canada could benefit from a national branding strategy for food production. 

Massive middle-class growth

“Every year the equivalent of a Canadian population [30 million] joins the middle class in China and when you look at … how much consumers on average in China would be spending on food, they are purchasing as much as 40 cents per additional dollar of income,” Mr. Gervais says. According to consulting firm McKinsey & Co., foreign-branded food and beverages are favoured by 34 per cent of China’s upper-middle-class urbanites.

The federal government has implemented Canada Brand/La marque Canada, which has a maple leaf graphic and the tagline “Quality is in our nature” to help agribusinesses get recognition in global markets. But it is not a requirement for all growers and producers and it is unclear how many food exporters use it instead of their own in-house marketing.

So should more Canadian food exporters adopt a national branding strategy so they get noticed on China’s grocery shelves?

“If you ask me it is a good idea,” Mr. Gervais says. “I totally get some businesses may want to brand themselves differently than having to be under an umbrella, but I really do see the value because there is a lot of capital in that Canada brand right now … especially with the growth that’s coming in the marketplace over the next 10 years from Asia-Pacific.”

A big challenge

The challenge of developing a popular national brand strategy lies in the fact that Canada’s food products are diverse – everything from apples, to meat to dairy and grain. On top of that, the country’s growers range in size from small family-run growers to massive agribusinesses.

“What we would have to do is create an umbrella strategy that is flexible enough that it can be used regardless of the organization that is part of it,” says John Miziolek, president and co-founder of Oakville, Ont.-based Reset Branding, “because there’s no way you could create one singular brand and hope that it would fit everybody’s needs.”

The solution could be creating smaller brands for each of those diverse products and then to develop an umbrella strategy to encompass the smaller classes, he explains. But he emphasizes that making it mandatory would be the strategy’s death knell.

“Just from a branding and marketing perspective that’s a horrible way to start a brand,” says Mr. Miziolek, “forcing people to comply with rules that they’re not very excited about.”

With the caveat that it would have to be managed well to actually succeed, he says increased recognition in the global food market could lead to more stable and solid revenue for the companies that enroll in a national branding program.

“If done correctly, and all of the organizations and producers were managed properly, we could establish ourselves in the global market place as a high-quality exporter of various types of food products,” says Mr. Miziolek.

A 'lofty goal'

“But,” he adds, “it’s a pretty lofty goal, to be honest.”

To read the full article, click here.

John Miziolek to Speak at the CMA Creative Conference on May 7th, 2015

Canadian branding expert John Miziolek, President of Reset Branding, will be speaking at the CMA's Creative Conference on Thursday, May 7th, 2015.  John's speech is entitled "Magic Sauce and the Death of the Creative Brief". John will focus on establishing standards for the creative brief and then blowing them up.

At CMAcreative, attendees will spend a day with the leading creative minds in marketing and beyond, exploring the standout ideas and newest ways of thinking to help inspire and motivate them to triumph over the challenges that the new purchase journey demands.

From the latest content creation to experiential phenomena to creative thinking and problem-solving, the CMA will gather experts from across the continent to share how they created and deployed imaginative campaigns.

CMAcreative will focus on the development process and results. This conference includes content marketing, experiential marketing, creative development, new ways to reach creative solutions, new creative tools and platforms and showcase examples of great B2B and B2C marketing campaigns both home and abroad.

John is the co-founder of the D Event, and the Host and Executive Producer of Design Masters Canada, a podcast devoted to elevating the practice of design. He is also a part time Professor of Design at Humber College and devotes significant time to mentoring the next generation of design talent.