design masters canada

Reset Branding Announces Joint Venture with Yelp Wifi


Canadian Branding Firm Reset Branding Announces Joint Venture with Falcon Retail and Yelp Wifi

Toronto, September 2017- Award-winning branding firm Reset Branding joins forces with Falcon Retail to represent Yelp Wifi in North America.

Reset Branding specializes in strategic brand development and has worked with clients of all sizes, including Chapman’s Ice Cream, High Liner Foods, Hershey’s and Molson Coors. John Miziolek, from Reset Branding Inc., envisions the company as the most unique and innovative branding agency in North America. John is excited to announce this joint venture, saying “we have always focused on connecting brands with consumers and believe that Yelp Wifi is one of the cornerstones of the future of consumer engagement. Our joint venture with Falcon Retail expands our digital capabilities and creates innovative ways of engaging consumers. Yelp Wifi allows consumers to immediately connect with brands through their smart devices, encouraging the impulse to purchase.”

Barry MacDonald, President of Falcon Retail commented on the joint venture: “We’re excited to be part of this new venture with Reset Branding. Both agencies share a passion for utilizing new and emerging technologies to connect consumers with brands. Yelp’s core technology allows consumers to tap into free guest Wi-Fi while helping businesses re-engage those customers in the future in order to drive repeat visits and in-store sales.”

To learn more about these innovative agencies, please visit, and

Down the Rabbit Hole with David Usher

I recently flew to Montreal to be on location to record an episode of my podcast Design Masters Canada, with David Usher. For those of you that don't know, David is the lead singer of the rock band Moist, has sold more than 1.4 million albums worldwide, sung in 3 languages, has a best-selling book called "Let The Elephants Run" and is just a really cool guy. The weather in Montreal was crappy, but the conversation was great. We talked about a number of topics including the environment and David's concern about climate change, his recent presentations about creativity and of course, music.

It was a lot of fun to talk to David and nice to see a Canadian rockstar so approachable! Check out the podcast!