Reset Branding Announces Joint Venture with Yelp Wifi

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Canadian Branding Firm Reset Branding Announces Joint Venture with Falcon Retail and Yelp Wifi

Toronto, September 2017- Award-winning branding firm Reset Branding joins forces with Falcon Retail to represent Yelp Wifi in North America.

Reset Branding specializes in strategic brand development and has worked with clients of all sizes, including Chapman’s Ice Cream, High Liner Foods, Hershey’s and Molson Coors. John Miziolek, one of the Founders of Reset Branding Inc., envisions the company as the most unique and innovative branding agency in North America. John is excited to announce this joint venture, saying “we have always focused on connecting brands with consumers and believe that Yelp Wifi is one of the cornerstones of the future of consumer engagement. Our joint venture with Falcon Retail expands our digital capabilities and creates innovative ways of engaging consumers. Yelp Wifi allows consumers to immediately connect with brands through their smart devices, encouraging the impulse to purchase.”

Barry MacDonald, President of Falcon Retail commented on the joint venture: “We’re excited to be part of this new venture with Reset Branding. Both agencies share a passion for utilizing new and emerging technologies to connect consumers with brands. Yelp’s core technology allows consumers to tap into free guest Wi-Fi while helping businesses re-engage those customers in the future in order to drive repeat visits and in-store sales.”

To learn more about these innovative agencies, please visit www.resetbranding.com, and http://www.falconretail.net/

Does a National Food Branding Strategy Make Sense for Canada?

 John Miziolek is interviewed by the Globe and Mail about Canada's National Branding Strategy

John Miziolek is interviewed by the Globe and Mail about Canada's National Branding Strategy

John Miziolek, President and co-founder of Reset Branding and host of Design Masters Canada, was recently interviewed by the Globe and Mail regarding whether or not Canada could benefit from a national branding strategy for food production. 

Massive middle-class growth

“Every year the equivalent of a Canadian population [30 million] joins the middle class in China and when you look at … how much consumers on average in China would be spending on food, they are purchasing as much as 40 cents per additional dollar of income,” Mr. Gervais says. According to consulting firm McKinsey & Co., foreign-branded food and beverages are favoured by 34 per cent of China’s upper-middle-class urbanites.

The federal government has implemented Canada Brand/La marque Canada, which has a maple leaf graphic and the tagline “Quality is in our nature” to help agribusinesses get recognition in global markets. But it is not a requirement for all growers and producers and it is unclear how many food exporters use it instead of their own in-house marketing.

So should more Canadian food exporters adopt a national branding strategy so they get noticed on China’s grocery shelves?

“If you ask me it is a good idea,” Mr. Gervais says. “I totally get some businesses may want to brand themselves differently than having to be under an umbrella, but I really do see the value because there is a lot of capital in that Canada brand right now … especially with the growth that’s coming in the marketplace over the next 10 years from Asia-Pacific.”

A big challenge

The challenge of developing a popular national brand strategy lies in the fact that Canada’s food products are diverse – everything from apples, to meat to dairy and grain. On top of that, the country’s growers range in size from small family-run growers to massive agribusinesses.

“What we would have to do is create an umbrella strategy that is flexible enough that it can be used regardless of the organization that is part of it,” says John Miziolek, president and co-founder of Oakville, Ont.-based Reset Branding, “because there’s no way you could create one singular brand and hope that it would fit everybody’s needs.”

The solution could be creating smaller brands for each of those diverse products and then to develop an umbrella strategy to encompass the smaller classes, he explains. But he emphasizes that making it mandatory would be the strategy’s death knell.

“Just from a branding and marketing perspective that’s a horrible way to start a brand,” says Mr. Miziolek, “forcing people to comply with rules that they’re not very excited about.”

With the caveat that it would have to be managed well to actually succeed, he says increased recognition in the global food market could lead to more stable and solid revenue for the companies that enroll in a national branding program.

“If done correctly, and all of the organizations and producers were managed properly, we could establish ourselves in the global market place as a high-quality exporter of various types of food products,” says Mr. Miziolek.

A 'lofty goal'

“But,” he adds, “it’s a pretty lofty goal, to be honest.”

To read the full article, click here.

John Miziolek to Speak at the CMA Creative Conference on May 7th, 2015

Canadian branding expert John Miziolek, President of Reset Branding, will be speaking at the CMA's Creative Conference on Thursday, May 7th, 2015.  John's speech is entitled "Magic Sauce and the Death of the Creative Brief". John will focus on establishing standards for the creative brief and then blowing them up.

At CMAcreative, attendees will spend a day with the leading creative minds in marketing and beyond, exploring the standout ideas and newest ways of thinking to help inspire and motivate them to triumph over the challenges that the new purchase journey demands.

From the latest content creation to experiential phenomena to creative thinking and problem-solving, the CMA will gather experts from across the continent to share how they created and deployed imaginative campaigns.

CMAcreative will focus on the development process and results. This conference includes content marketing, experiential marketing, creative development, new ways to reach creative solutions, new creative tools and platforms and showcase examples of great B2B and B2C marketing campaigns both home and abroad.

John is the co-founder of the D Event, and the Host and Executive Producer of Design Masters Canada, a podcast devoted to elevating the practice of design. He is also a part time Professor of Design at Humber College and devotes significant time to mentoring the next generation of design talent.

Design Professor John Miziolek Featured by Humber College

John Miziolek, Canadian branding expert, President and CEO of Reset Branding, and Professor of Design at Humber College was recently featured by the school. John was featured for his teaching methods, accolades and experience in the branding and design industry. John has been teaching Design for 5 years and is consistently ranked amongst the top instructors in the design programs at Humber College.

In the video John talks about his new best-selling book "Breaking Through" and the reasons he enjoys teaching.

To learn more about John please visit:
johnmiziolek.com
resetbranding.com

John is also the host and executive producer of Design Masters Canada, a national podcast dedicated to elevating the practice of design as a strategic business tool. You can learn more about DMC by visiting:

designmasterscanada.ca

Or follow him on Twitter:
twitter.com/resetbranding

John Miziolek Featured in Alberta Venture Magazine

John Miziolek, President of Reset Branding, was recently featured in Alberta Venture Magazine. AVM is the top resource for business professionals looking for the most relevant content in all aspects of business. John contributed to an article about branding and design and the challenges faced by companies who believe their logo is a brand. 

In the article John talks about the mistakes that some small and mid-size companies make regarding their branding and marketing efforts. "A brand must communicate on 2 levels", John says, "the emotional and the rational. It is the difference between "I need soap" and "I need THAT soap"." If your brand is not connecting with your core audience on an emotional level they will have no reason to come back to it. This is critical in understanding how to position your brand in the most powerful way.

With over 20 years of experience, John is a branding and design expert and leads the strategic development at Reset Branding, a strategic branding and design firm located in Oakville, ON Canada.

You can read the article here.

The D Event 2015 in Naples Florida

John Miziolek from Reset Branding has just returned from Florida after another successful D Event. John co-founded the D Event 7 years ago with a mission to elevate the practice of design.

The estimated revenue of the companies that attended this year's D Event exceeds $370 billion.

Now in its 7th year, D is the one event that spotlights design as a strategic business tool. It’s the one event where the setting is completely free of suppliers, so the only focus is sharing and connecting with other senior-level corporate design and business leaders. And it’s the one event where attendees help shape the agenda—by letting us know your most important issues and challenges before we meet.

The D Event isn’t for just anyone. This exclusive roundtable summit was created specifically for visionary, consumer-facing brand owners and retailers.

 

John Miziolek from Reset Branding Organizes Student Design Competition

After almost 6 months of planning and 10 weeks in the classroom, the Humber Student Design Competition finally concluded on Friday, November 28th, 2014. The event was a huge success and the quality of work presented by the students was outstanding. Special thanks to our judges from Kraft, PepsiCo and Reckitt Benckiser for graciously donating their time and providing great feedback to the finalists.

The event was organized and sponsored by John Miziolek and Franca DiNardo. They believe strongly in giving back to the design community and mentoring the next group of talented young designers. Both John and Franca are part-time instructors at Humber College in the Package and Graphic Design Program. Over the course of the project John recorded a weekly video to keep the judges up to date, and the students excited (and awake).

To learn more about the competition please click here.

John Miziolek Designs Custom Awards for Student Design Competition

 Custom designed and hand-crafted awards for the Humber Student Design Competition

Custom designed and hand-crafted awards for the Humber Student Design Competition

John Miziolek recently developed and organized the 2014 Humber Student Design Competition. The final judging event took place at the Lakeshore Campus of Humber College on Friday, November 28th, 2014. To honor the judges who graciously volunteered their time to be part of this great event, John designed and hand-crafted commemorative awards. The judges represented a cross section of companies from the consumer packaged goods industry. PepsiCo, Reckitt Benckiser and Kraft Canada were all represented and the judges did an amazing job providing feedback to the next generation of designers.

These awards utilize solid alternating blocks of Walnut and Wenge wood. Wenge is a beautiful hardwood found in the African Congo and Walnut is a stunning hardwood from North America and Europe. The awards were designed to convey strength and stability and were customized with each of the judges names. The awards were finished with a satin varnish to accentuate the grain in each of the woods. 

The awards were presented to the judges at the end of the event.

John Miziolek Joins Entrepreneurs International Foundation To Contribute $10K To Global Learning XPRIZE

Entrepreneurs International Foundation and John Miziolek donate to Global Learning XPRIZE as a “Village Sponsor”, helping to bring literacy to an entire village of children. 

Oakville, ON Canada – November 10, 2014 Due to the generosity of Entrepreneurs International Foundation, CelebrityPress® Publishing, and a group of Best-Selling authors including John Miziolek, co-author of the best-selling book, Breaking Through, the foundation was proud to contribute as a “Village Sponsor” to the Global Learning XPRIZE Initiative. These authors collectively raised and donated $10,000 to the cause, sponsoring a village to help provide solar generators, equipment, transport, materials, and infrastructure to real kids in real villages.

The Global Learning XPRIZE is a $15 million global competition to empower children to take control of their own learning. The Global Learning XPRIZE challenges teams from around the world to develop open source and scalable software that will enable children in developing countries to teach themselves basic reading, writing and arithmetic, empowering them to take control of their own learning and ultimately their future. Their goal is an empowered generation that will positively impact their communities, countries and the world.

“I’m really excited and proud to have contributed to such a great organization and even happier to see the money used for things that have helped a critical cause”, remarked John Miziolek, co-author of the best-selling book, Breaking Through.

Learn more about the Global Learning XPRIZE at http://learning.xprize.org/

Beauty, Beliefs and Buffoonery: 3 Ways to Creating a Magical Magnetic Brand

5000 a day.

That’s how many marketing images and messages researchers estimate the average consumer is exposed to in just one 24-hour period. And, by the way, that number is from a study done five years ago.

Think about it.  Marketing messages are coming at you everywhere you go.  When you’re standing in line at the supermarket, when you’re driving down the street, when you’re watching TV and, of course, whenever you’re online, someone is always trying to sell you something.  It all leads to what some have called “communication fatigue” – we’re getting bombarded by so many different messages that we increasingly end up ignoring more and more just to keep our heads from exploding.   

What does this avalanche of advertising mean to your brand?  

It means crafting and funding the best marketing campaign in the world may not do the trick anymore, if consumers are not interested in what you have to say.  In other words, it’s not enough to stand out in a crowd – your brand also has to draw that crowd in.  

That’s why I’m a firm proponent of what I call Magnetic Branding.  Magnetic Branding actually causes the consumers to pursue your products and services.  Rather than desperately trying to get the average person to view your marketing, you put into motion strategies that will attract them to it.

Of course, if you’re lucky enough to be an iconic brand like Apple or Google, virtually anything you do is already pulling people towards you; everything you do is relentlessly tracked, analyzed and utilized.  Of course, most brands don’t have that kind of mystique – but there are ways to create it.  Just as the best of the online posts have specific strategies designed to make them go viral, your brand can also find ways to turn everyone’s overburdened eyeballs your way.  Here are three incredibly effective ones:

  1. Piggyback on Popularity
  2. Bolster Buyers’ Belief
  3. Meet Compelling Needs in Compelling Ways

A true Magnetic Brand not only has a bulletproof marketing strategy to get buyers in the door, but also a quality-driven and distinctive product line that will keep their interest and, most importantly, cause them to become an advocate that spreads the good word about you.  

And of course, it always helps if you also, to quote Ron Burgundy’s signature phrase, “Stay Classy!”