John Miziolek to Speak at the CMA Creative Conference on May 7th, 2015

Canadian branding expert John Miziolek, President of Reset Branding, will be speaking at the CMA's Creative Conference on Thursday, May 7th, 2015.  John's speech is entitled "Magic Sauce and the Death of the Creative Brief". John will focus on establishing standards for the creative brief and then blowing them up.

At CMAcreative, attendees will spend a day with the leading creative minds in marketing and beyond, exploring the standout ideas and newest ways of thinking to help inspire and motivate them to triumph over the challenges that the new purchase journey demands.

From the latest content creation to experiential phenomena to creative thinking and problem-solving, the CMA will gather experts from across the continent to share how they created and deployed imaginative campaigns.

CMAcreative will focus on the development process and results. This conference includes content marketing, experiential marketing, creative development, new ways to reach creative solutions, new creative tools and platforms and showcase examples of great B2B and B2C marketing campaigns both home and abroad.

John is the co-founder of the D Event, and the Host and Executive Producer of Design Masters Canada, a podcast devoted to elevating the practice of design. He is also a part time Professor of Design at Humber College and devotes significant time to mentoring the next generation of design talent.

Design Professor John Miziolek Featured by Humber College

John Miziolek, Canadian branding expert, President and CEO of Reset Branding, and Professor of Design at Humber College was recently featured by the school. John was featured for his teaching methods, accolades and experience in the branding and design industry. John has been teaching Design for 5 years and is consistently ranked amongst the top instructors in the design programs at Humber College.

In the video John talks about his new best-selling book "Breaking Through" and the reasons he enjoys teaching.

To learn more about John please visit:
johnmiziolek.com
resetbranding.com

John is also the host and executive producer of Design Masters Canada, a national podcast dedicated to elevating the practice of design as a strategic business tool. You can learn more about DMC by visiting:

designmasterscanada.ca

Or follow him on Twitter:
twitter.com/resetbranding

John Miziolek from Reset Branding Organizes Student Design Competition

After almost 6 months of planning and 10 weeks in the classroom, the Humber Student Design Competition finally concluded on Friday, November 28th, 2014. The event was a huge success and the quality of work presented by the students was outstanding. Special thanks to our judges from Kraft, PepsiCo and Reckitt Benckiser for graciously donating their time and providing great feedback to the finalists.

The event was organized and sponsored by John Miziolek and Franca DiNardo. They believe strongly in giving back to the design community and mentoring the next group of talented young designers. Both John and Franca are part-time instructors at Humber College in the Package and Graphic Design Program. Over the course of the project John recorded a weekly video to keep the judges up to date, and the students excited (and awake).

To learn more about the competition please click here.

John Miziolek Designs Custom Awards for Student Design Competition

 Custom designed and hand-crafted awards for the Humber Student Design Competition

Custom designed and hand-crafted awards for the Humber Student Design Competition

John Miziolek recently developed and organized the 2014 Humber Student Design Competition. The final judging event took place at the Lakeshore Campus of Humber College on Friday, November 28th, 2014. To honor the judges who graciously volunteered their time to be part of this great event, John designed and hand-crafted commemorative awards. The judges represented a cross section of companies from the consumer packaged goods industry. PepsiCo, Reckitt Benckiser and Kraft Canada were all represented and the judges did an amazing job providing feedback to the next generation of designers.

These awards utilize solid alternating blocks of Walnut and Wenge wood. Wenge is a beautiful hardwood found in the African Congo and Walnut is a stunning hardwood from North America and Europe. The awards were designed to convey strength and stability and were customized with each of the judges names. The awards were finished with a satin varnish to accentuate the grain in each of the woods. 

The awards were presented to the judges at the end of the event.

John Miziolek Joins Entrepreneurs International Foundation To Contribute $10K To Global Learning XPRIZE

Entrepreneurs International Foundation and John Miziolek donate to Global Learning XPRIZE as a “Village Sponsor”, helping to bring literacy to an entire village of children. 

Oakville, ON Canada – November 10, 2014 Due to the generosity of Entrepreneurs International Foundation, CelebrityPress® Publishing, and a group of Best-Selling authors including John Miziolek, co-author of the best-selling book, Breaking Through, the foundation was proud to contribute as a “Village Sponsor” to the Global Learning XPRIZE Initiative. These authors collectively raised and donated $10,000 to the cause, sponsoring a village to help provide solar generators, equipment, transport, materials, and infrastructure to real kids in real villages.

The Global Learning XPRIZE is a $15 million global competition to empower children to take control of their own learning. The Global Learning XPRIZE challenges teams from around the world to develop open source and scalable software that will enable children in developing countries to teach themselves basic reading, writing and arithmetic, empowering them to take control of their own learning and ultimately their future. Their goal is an empowered generation that will positively impact their communities, countries and the world.

“I’m really excited and proud to have contributed to such a great organization and even happier to see the money used for things that have helped a critical cause”, remarked John Miziolek, co-author of the best-selling book, Breaking Through.

Learn more about the Global Learning XPRIZE at http://learning.xprize.org/

Beauty, Beliefs and Buffoonery: 3 Ways to Creating a Magical Magnetic Brand

5000 a day.

That’s how many marketing images and messages researchers estimate the average consumer is exposed to in just one 24-hour period. And, by the way, that number is from a study done five years ago.

Think about it.  Marketing messages are coming at you everywhere you go.  When you’re standing in line at the supermarket, when you’re driving down the street, when you’re watching TV and, of course, whenever you’re online, someone is always trying to sell you something.  It all leads to what some have called “communication fatigue” – we’re getting bombarded by so many different messages that we increasingly end up ignoring more and more just to keep our heads from exploding.   

What does this avalanche of advertising mean to your brand?  

It means crafting and funding the best marketing campaign in the world may not do the trick anymore, if consumers are not interested in what you have to say.  In other words, it’s not enough to stand out in a crowd – your brand also has to draw that crowd in.  

That’s why I’m a firm proponent of what I call Magnetic Branding.  Magnetic Branding actually causes the consumers to pursue your products and services.  Rather than desperately trying to get the average person to view your marketing, you put into motion strategies that will attract them to it.

Of course, if you’re lucky enough to be an iconic brand like Apple or Google, virtually anything you do is already pulling people towards you; everything you do is relentlessly tracked, analyzed and utilized.  Of course, most brands don’t have that kind of mystique – but there are ways to create it.  Just as the best of the online posts have specific strategies designed to make them go viral, your brand can also find ways to turn everyone’s overburdened eyeballs your way.  Here are three incredibly effective ones:

  1. Piggyback on Popularity
  2. Bolster Buyers’ Belief
  3. Meet Compelling Needs in Compelling Ways

A true Magnetic Brand not only has a bulletproof marketing strategy to get buyers in the door, but also a quality-driven and distinctive product line that will keep their interest and, most importantly, cause them to become an advocate that spreads the good word about you.  

And of course, it always helps if you also, to quote Ron Burgundy’s signature phrase, “Stay Classy!”