John Miziolek to Speak at the CMA Creative Conference on May 7th, 2015

Canadian branding expert John Miziolek, President of Reset Branding, will be speaking at the CMA's Creative Conference on Thursday, May 7th, 2015.  John's speech is entitled "Magic Sauce and the Death of the Creative Brief". John will focus on establishing standards for the creative brief and then blowing them up.

At CMAcreative, attendees will spend a day with the leading creative minds in marketing and beyond, exploring the standout ideas and newest ways of thinking to help inspire and motivate them to triumph over the challenges that the new purchase journey demands.

From the latest content creation to experiential phenomena to creative thinking and problem-solving, the CMA will gather experts from across the continent to share how they created and deployed imaginative campaigns.

CMAcreative will focus on the development process and results. This conference includes content marketing, experiential marketing, creative development, new ways to reach creative solutions, new creative tools and platforms and showcase examples of great B2B and B2C marketing campaigns both home and abroad.

John is the co-founder of the D Event, and the Host and Executive Producer of Design Masters Canada, a podcast devoted to elevating the practice of design. He is also a part time Professor of Design at Humber College and devotes significant time to mentoring the next generation of design talent.

Design Professor John Miziolek Featured by Humber College

John Miziolek, Canadian branding expert, President and CEO of Reset Branding, and Professor of Design at Humber College was recently featured by the school. John was featured for his teaching methods, accolades and experience in the branding and design industry. John has been teaching Design for 5 years and is consistently ranked amongst the top instructors in the design programs at Humber College.

In the video John talks about his new best-selling book "Breaking Through" and the reasons he enjoys teaching.

To learn more about John please visit:
johnmiziolek.com
resetbranding.com

John is also the host and executive producer of Design Masters Canada, a national podcast dedicated to elevating the practice of design as a strategic business tool. You can learn more about DMC by visiting:

designmasterscanada.ca

Or follow him on Twitter:
twitter.com/resetbranding

John Miziolek Featured in Alberta Venture Magazine

John Miziolek, President of Reset Branding, was recently featured in Alberta Venture Magazine. AVM is the top resource for business professionals looking for the most relevant content in all aspects of business. John contributed to an article about branding and design and the challenges faced by companies who believe their logo is a brand. 

In the article John talks about the mistakes that some small and mid-size companies make regarding their branding and marketing efforts. "A brand must communicate on 2 levels", John says, "the emotional and the rational. It is the difference between "I need soap" and "I need THAT soap"." If your brand is not connecting with your core audience on an emotional level they will have no reason to come back to it. This is critical in understanding how to position your brand in the most powerful way.

With over 20 years of experience, John is a branding and design expert and leads the strategic development at Reset Branding, a strategic branding and design firm located in Oakville, ON Canada.

You can read the article here.

The D Event 2015 in Naples Florida

John Miziolek from Reset Branding has just returned from Florida after another successful D Event. John co-founded the D Event 7 years ago with a mission to elevate the practice of design.

The estimated revenue of the companies that attended this year's D Event exceeds $370 billion.

Now in its 7th year, D is the one event that spotlights design as a strategic business tool. It’s the one event where the setting is completely free of suppliers, so the only focus is sharing and connecting with other senior-level corporate design and business leaders. And it’s the one event where attendees help shape the agenda—by letting us know your most important issues and challenges before we meet.

The D Event isn’t for just anyone. This exclusive roundtable summit was created specifically for visionary, consumer-facing brand owners and retailers.

 

John Miziolek from Reset Branding Organizes Student Design Competition

After almost 6 months of planning and 10 weeks in the classroom, the Humber Student Design Competition finally concluded on Friday, November 28th, 2014. The event was a huge success and the quality of work presented by the students was outstanding. Special thanks to our judges from Kraft, PepsiCo and Reckitt Benckiser for graciously donating their time and providing great feedback to the finalists.

The event was organized and sponsored by John Miziolek and Franca DiNardo. They believe strongly in giving back to the design community and mentoring the next group of talented young designers. Both John and Franca are part-time instructors at Humber College in the Package and Graphic Design Program. Over the course of the project John recorded a weekly video to keep the judges up to date, and the students excited (and awake).

To learn more about the competition please click here.

John Miziolek Designs Custom Awards for Student Design Competition

 Custom designed and hand-crafted awards for the Humber Student Design Competition

Custom designed and hand-crafted awards for the Humber Student Design Competition

John Miziolek recently developed and organized the 2014 Humber Student Design Competition. The final judging event took place at the Lakeshore Campus of Humber College on Friday, November 28th, 2014. To honor the judges who graciously volunteered their time to be part of this great event, John designed and hand-crafted commemorative awards. The judges represented a cross section of companies from the consumer packaged goods industry. PepsiCo, Reckitt Benckiser and Kraft Canada were all represented and the judges did an amazing job providing feedback to the next generation of designers.

These awards utilize solid alternating blocks of Walnut and Wenge wood. Wenge is a beautiful hardwood found in the African Congo and Walnut is a stunning hardwood from North America and Europe. The awards were designed to convey strength and stability and were customized with each of the judges names. The awards were finished with a satin varnish to accentuate the grain in each of the woods. 

The awards were presented to the judges at the end of the event.