Canadian branding expert John Miziolek, President of Reset Branding, will be speaking at the CMA's Creative Conference on Thursday, May 7th, 2015. John's speech is entitled "Magic Sauce and the Death of the Creative Brief". John will focus on establishing standards for the creative brief and then blowing them up.
At CMAcreative, attendees will spend a day with the leading creative minds in marketing and beyond, exploring the standout ideas and newest ways of thinking to help inspire and motivate them to triumph over the challenges that the new purchase journey demands.
From the latest content creation to experiential phenomena to creative thinking and problem-solving, the CMA will gather experts from across the continent to share how they created and deployed imaginative campaigns.
CMAcreative will focus on the development process and results. This conference includes content marketing, experiential marketing, creative development, new ways to reach creative solutions, new creative tools and platforms and showcase examples of great B2B and B2C marketing campaigns both home and abroad.
John is the co-founder of the D Event, and the Host and Executive Producer of Design Masters Canada, a podcast devoted to elevating the practice of design. He is also a part time Professor of Design at Humber College and devotes significant time to mentoring the next generation of design talent.