John Miziolek, from Reset Branding, was recently featured in Alberta Venture Magazine. AVM is the top resource for business professionals looking for the most relevant content in all aspects of business. John contributed to an article about branding and design and the challenges faced by companies who believe their logo is a brand.
In the article John talks about the mistakes that some small and mid-size companies make regarding their branding and marketing efforts. "A brand must communicate on 2 levels", John says, "the emotional and the rational. It is the difference between "I need soap" and "I need THAT soap"." If your brand is not connecting with your core audience on an emotional level they will have no reason to come back to it. This is critical in understanding how to position your brand in the most powerful way.
With over 20 years of experience, John is a branding and design expert and leads the sales development at Reset Branding, a strategic branding and design firm located in Oakville, ON Canada.
You can read the article here.